Selling On Internet With PPC New Approach

Many aspiring PPC marketers hear about the potential riches of PPC marketing and jump in head-first without doing the appropriate research. They put a couple hundred dollars into one or two campaigns and they get no leads at all. Dismayed at losing money, they give up and quit, never to try PPC advertising again.
To succeed with pay per click, you need to take the time to do the appropriate work. There are several different components of a successful PPC campaign and you need to pay attention to each to succeed. Fail to do the appropriate preparation for one step, and your campaign will be a failure before it even begins.
The first step of the process is to figure out what product you would like to advertise. To begin, come up with a list of ten or so topics you would be excited about promoting. You will spend a lot of time researching the topic and product, so make sure its interesting enough that you wont quit in the middle.
Next, you need to find products with affiliate programs in the topics that you wrote down. Affiliate products pay you a certain percentage every time you sell that product. The best places to find these products include clickbank.com, cj.com, linkshare.com, and e-junkie.com. There are thousands of other sites to try as well, so just look around.
Once you've chosen the product you want to sell, you need to start with keyword research. For this, you can use a free tool like the Google Adwords Keyword Tool. Input keywords into this tool, and it will spit out a long list of related long tail keywords that you can use. The most profitable keywords are the ones that visitors often use when they are searching with a desire to buy a certain product.
Now you are ready to create a landing page around your product. Depending on the product you could create a sales type landing page or a review style one. The point of the landing page is to pre-sell the visitors so they will be pre-disposed to buying your product. So whatever style you choose, make sure it has a good headline, contains your keywords, and has good persuasive writing. If you can't design one yourself, find a professional designer that has experience creating sites like this.
The next step is to create your PPC campaign. The big three places to use are Google Adwords, MSN Adcenter, and Yahoo Search Marketing. All three have their strengths and weaknesses. I would suggest Google Adwords to begin with, since you will get the most clicks with them, but they are more stringent in terms of getting campaigns accepted.
When creating your campaign, you will need to create some ads. Your ads need to be precision targeted to your keywords so they match what the searchers are looking for. Your ad text should also be written in a way that catches the searchers eye. Using methods like social proof or writing catchy headlines work quite well. A high ad click through rate is one of the most important parts of a successful campaign, so make sure you create at least a couple of ads and continually test which ad performs the best.
You should now be able to identify the steps of a good PPC campaign. Although it sounds like a lot of work, you will definitely get better at it the more campaigns you start. Always keep testing and optimizing and soon you will have some successful campaigns.