Pay Per Click
Almost all of us know about pay per click advertising. It is a form of online advertising wherein you pay a certain price to place your ad on the major search engines. The position of your ad is based on the bidding amount and other factors such as content richness, link popularity etc. Pay per click management means taking care of everything associated with a pay per click ad campaign. The business owner can be relaxed once he has handed over the responsibility of the pay per click ad to the PPC management company.
But does this really happen? How do you know if a PPC management company is trustworthy? Will your business actually prosper when you sign a contract with them? Any business owner is bound to have all these questions in his mind. The basic step towards good pay per click management is choosing the right service provider for you. The perfect PPC management company is one that saves your money and designs ad campaigns that work for your product or service. They must be able to do a better job with this than you could possibly do. A great deal of experience in this field as well as an in-depth knowledge about handling online ad campaigns is needed for a pay per click management service to be efficient.
How can I choose such a PPC management company?
The following points will give you a clear picture of a good PPC management company. You can evaluate various pay per click management companies on these bases so that taking a decision is easier for you.
1. Personalized PPC management services:
Lots of pay per click management companies might be equipped with in house developed systems dedicated for designing an online ad campaign just for you to suit your needs. These systems are developed to analyze and find out new keywords that will enhance the PPC ad performance. The point to note is that you must ensure that such a company is not bound in contract to any particular set of products. It must be able to launch a campaign across several search engines. Not all such bespoke management systems work to your advantage.
2. Past Clients:
Don’t fall for the testimonials flashing on a pay per click management service’s website. You need to ask for real past clients references and contact numbers to make sure they were really happy with the service provided. If the company is genuinely good it should not have any issues regarding letting out the contact details of its past clients
But does this really happen? How do you know if a PPC management company is trustworthy? Will your business actually prosper when you sign a contract with them? Any business owner is bound to have all these questions in his mind. The basic step towards good pay per click management is choosing the right service provider for you. The perfect PPC management company is one that saves your money and designs ad campaigns that work for your product or service. They must be able to do a better job with this than you could possibly do. A great deal of experience in this field as well as an in-depth knowledge about handling online ad campaigns is needed for a pay per click management service to be efficient.
How can I choose such a PPC management company?
The following points will give you a clear picture of a good PPC management company. You can evaluate various pay per click management companies on these bases so that taking a decision is easier for you.
1. Personalized PPC management services:
Lots of pay per click management companies might be equipped with in house developed systems dedicated for designing an online ad campaign just for you to suit your needs. These systems are developed to analyze and find out new keywords that will enhance the PPC ad performance. The point to note is that you must ensure that such a company is not bound in contract to any particular set of products. It must be able to launch a campaign across several search engines. Not all such bespoke management systems work to your advantage.
2. Past Clients:
Don’t fall for the testimonials flashing on a pay per click management service’s website. You need to ask for real past clients references and contact numbers to make sure they were really happy with the service provided. If the company is genuinely good it should not have any issues regarding letting out the contact details of its past clients
3. Experience:
The number of years that the PPC management company has spent in providing their services is crucial too. Your product or service needs professional help and a rich experience in handling client accounts over the years.
4. Expert’s Credentials:
Even though you have found a pay per click management service that is an old-timer, do you know who will be attending to your account? You would surely not like the fresh trainee to be your ad campaign manager, isn’t it? The bigger PPC management companies have a higher number of such trainees. On the other hand, a smaller management agency has more chances of having few experienced professionals in this field.
One more important point that you need to know is about the Adwords exam introduced by Google. The people who pass this exam are considered well qualified. Then you may come across certain pay per click management companies who are ‘Google Adwords’ companies. This means such companies have a minimum of two employees qualified with the exam in the past two years. However, that does not imply that these experts will be handling your account. You can ask the agency for people who have passed this exam and let them only manage your ad campaign.
5. Fake Click Checks:
Sometimes your website might also face some falsified click activity. Lots of PPC management companies allege that they carry out such fraudulent click checks. You have to ask for proofs that they actually do this. You must also find out if the client was charged for such false clicks. Adwords is known to refund the website owner for such fake clicks.
6. Achieving Results:
Many pay per click management service companies give the promise that they will increase the number of clicks and website visitors in their advertisements. You can do this yourself if you launch the ad campaign directly with Google or Yahoo. If you really wish to have relevant traffic that leads to conversions, choose a PPC management service that can evaluate the Return on Investment (ROI) for you.
7. Tracking Code:
An efficient PPC management company makes use of tracking code for analyzing the website traffic and the manner in which visitors browse through your website. If needed, the company might suggest certain changes in website design. A good PPC management agency will ask for tracking code of some kind from you.
8. Valuable Advice:
Other than Google Adwords, Yahoo or MSN, there are various other search methodologies that can be invested in for doing good business. These include directory listings, SEO and PR releases to name a few. Your pay per click Management Company should also offer such search engine marketing advice besides the usual services. This will help you to ascertain how you need to invest money in other PPC providers or options.
All these factors given above are found in any good and reliable pay per click management service. Some PPC management companies also go further and provide their services in other languages than English such as Dutch, French etc. You will also find some companies that offer PPC management on other providers in countries like Russia too. Basically all you need is some knowledge about evaluating these companies before choosing one.
The number of years that the PPC management company has spent in providing their services is crucial too. Your product or service needs professional help and a rich experience in handling client accounts over the years.
4. Expert’s Credentials:
Even though you have found a pay per click management service that is an old-timer, do you know who will be attending to your account? You would surely not like the fresh trainee to be your ad campaign manager, isn’t it? The bigger PPC management companies have a higher number of such trainees. On the other hand, a smaller management agency has more chances of having few experienced professionals in this field.
One more important point that you need to know is about the Adwords exam introduced by Google. The people who pass this exam are considered well qualified. Then you may come across certain pay per click management companies who are ‘Google Adwords’ companies. This means such companies have a minimum of two employees qualified with the exam in the past two years. However, that does not imply that these experts will be handling your account. You can ask the agency for people who have passed this exam and let them only manage your ad campaign.
5. Fake Click Checks:
Sometimes your website might also face some falsified click activity. Lots of PPC management companies allege that they carry out such fraudulent click checks. You have to ask for proofs that they actually do this. You must also find out if the client was charged for such false clicks. Adwords is known to refund the website owner for such fake clicks.
6. Achieving Results:
Many pay per click management service companies give the promise that they will increase the number of clicks and website visitors in their advertisements. You can do this yourself if you launch the ad campaign directly with Google or Yahoo. If you really wish to have relevant traffic that leads to conversions, choose a PPC management service that can evaluate the Return on Investment (ROI) for you.
7. Tracking Code:
An efficient PPC management company makes use of tracking code for analyzing the website traffic and the manner in which visitors browse through your website. If needed, the company might suggest certain changes in website design. A good PPC management agency will ask for tracking code of some kind from you.
8. Valuable Advice:
Other than Google Adwords, Yahoo or MSN, there are various other search methodologies that can be invested in for doing good business. These include directory listings, SEO and PR releases to name a few. Your pay per click Management Company should also offer such search engine marketing advice besides the usual services. This will help you to ascertain how you need to invest money in other PPC providers or options.
All these factors given above are found in any good and reliable pay per click management service. Some PPC management companies also go further and provide their services in other languages than English such as Dutch, French etc. You will also find some companies that offer PPC management on other providers in countries like Russia too. Basically all you need is some knowledge about evaluating these companies before choosing one.
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